Okay, I’ve got a must-read book recommendation for you, written by the one and only Ron LeGrand:

The Less I Do, The More I Make: Automate or Die 

Ron is one of the first titans in our industry to begin teaching and sharing knowledge and information.

This book is a good foundational book about business (though not specific to real estate). In it, he states that: “Your only job as a business owner is to think and make decisions.” 

See, Ron’s been in the REI business a long time. He’s had struggles—major challenges—just like everyone else in this business, and he writes about those in this book too.

I’m telling you, he knows what he’s talking about. Really.

So, the automation concepts in Ron’s book align perfectly with what I’ve been teaching… you know I love me some automation. 🙂

Your #1 responsibility in your business is thinking and making decisions. That’s it…

Your business should be set up to run for you in spite of you. Work on your business, not in your business. You should not be doing the day-to-day tasks.

Just create your marketing, automate your systems, outsource, delegate, scale… that’s how you succeed.

You MUST have systems in place—but if the system goes home with you at night, you need to change something.

That last part is from another great book: The Financial Matrix by Orrin Woodward. 

He’s saying that the whole point of creating systems is so you can step away and your business still runs without you. That’s what you want.

And heck, while I’m thinking of super-helpful books, you’d do yourself some good to read these too:

  • Rework by David Heinemeier Hansson and Jason Fried
  • The Pumpkin Plan by Mike Michalowicz
  • Profit First by Mike Michalowicz
  • The E-Myth by Michael E. Gerber

Just remember: 

Market consistently… make offers… follow up. And guess what, your VAs can do all of that, including all the lead tracking.

Simple, systems, scale.

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