Okay, today is a follow-up email… I recently shared the 5 things I used to say yes to, but now say no to. (Go find that email and check it out if you missed it, it’s packed with good info!)

Now, I’m covering the 5 things I used to say no to, but now say yes to

In no particular order, let’s go…

#1 Use a CRM

When I first started, I didn’t think I needed to put my leads in a database. I just used a pad of paper. Bad idea. Then I moved on to placing filled-out lead sheets in folders based on whether the lead was warm, cold, hot, or dead. An okay idea when first starting out, but not sustainable. Those things can get lost and they’re difficult to keep organized. :-/

So, as soon as you can, it’s important to get a CRM to manage your leads. There are numerous good CRM software programs out there… and an assistant can input and update data for you. 

CRM lets you have all your info in one place so you can stay organized and follow up with buyers and sellers. My motto is: no lead left behind.

I use Podio and love it. There’s a lot of great CRMs— find what works for you.

#2 Hire a Bookkeeper

You need someone to manage your books. If you don’t know your numbers, you don’t have a business. Every month your bookkeeper should give you updates on your business’ financials.

Pro Tip: Make sure your bookkeeper sets aside a percentage of each deal to cover taxes.

Get the book Profit First by Mike Michalowicz. Read it.

#3 Hire a U.S. Assistant 

So, I did hire some VAs from the Philippines and that was helpful. But when I hired a local assistant, my productivity and income TRIPLED! Yes, I paid her more than the VAs, but it was so worth it.

In my experience, hiring a local assistant was a game-changer for my business. 

#4 Spend Money on Marketing

I’d spend thousands and thousands of dollars on course with no problem, no hesitation… but I’d freak out about spending $1,000 on a direct mail campaign.

Don’t be afraid to spend money on marketing — it’s the best investment you can make in your business.

#5 Be Generous

You should make a point of being generous… to yourself and to others. 

Pay the people you hire good wages. Take your family on a vacation. Allow yourself some luxury every once in a while. Treat yourself from time to time. I treat myself by flying first class every once in a while. 🙂

I’ve found that the more generous I am, the more money I make.


Take a look at your business and see if you can fit these smart ideas into your business. Even if you only do one at a time — do it. Your business will soar.

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