The MOST important thing in your business

Do you know what the most important thing to do in your business is?

It’s taking action.

I’m bringing this up because I had a coaching call with a student, and I found myself getting a little blunt. Okay, maybe a lot blunt.

See, this student had a million questions: What do I do if the seller says this? How do I handle this marketing issue? What happens when… what about this… what if… ???

SO many questions, ahhh! Now, questions are okay, but here’s the real problem…

I quickly realized the student was so afraid to make any mistakes, they weren’t taking any action. 

Analysis paralysis.

2 things:

  1. Mistakes are okay. They happen to ALL of us. Learn from it and carry on. Fail, forward, fast.
  2. If you don’t take action, you’ll never do a deal. Not one. When you take action, you will make mistakes. BUT, when you take action, you will do deals. 

And, you simply will never have ALL the answers. You just need to take action already.

So, I told this student that he needs to talk to 5 sellers a day. Every day. Make 5 offers a day. Every day.

That’s how you do deals.

Let’s say you don’t have enough leads to be able to call 5 sellers a day…

  1. Do more marketing.
  2. Call sellers. Any sellers. Pick up the phone.

Just take action.

Craigslist market drying up? Jump into another market. Go into other cities virtually. Broaden your horizons.

The “I don’t have enough leads” excuse is B.S.

Look, I get it, some of this (or, all of this), is gonna push you out of your comfort zone. It’s tough. But only at first.

As you take action, you learn more, you gain confidence, it gets easier… and…

You do deals.

Take massive imperfect action.

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