It’s amazing how easy it is to get distracted, right?
We’re ALL guilty of it.
I know I am. :/
I mean, when I’m challenged in my business—when I’ve got too many things going on or revenue is up and down or I’m working with clients who are struggling…
It’s usually because of 1 thing:
Or, I should say, lack of focus.
So, I want to remind you of this important aspect of our business… to help you—and me—stay on course.
To be quite honest, I feel almost like a hypocrite even talking about this!
Because this applies to me, personally, in my own business… when I’m starting to take on too many projects and say ‘yes’ to too many things—I get stretched too thin and my work suffers…
It’s because I’m lacking focus on what I’m good at and what I enjoy doing.
And the entrepreneur in me realizes that it’s hard sometimes to stick with what works…
So, I’m constantly reminding myself to refocus.
Remember this powerful phrase:
Focus Will Make You Rich
Shiny Objects Will Make You Blind
Don’t get distracted by shiny objects…
Here’s what I mean: I have a friend who’s doing really well in REI because of his creative marketing… I have another friend who’s doing awesome in his e-commerce business…
And immediately those become the shiny objects and I’m SO very tempted to veer off my course and follow someone else’s.
It’s such an easy trap to fall into.
Can you relate?
See, I’m thinking: ‘I could do that! It’s not going to take me too much time or resources, my assistant could even do it…’
And all I’m thinking about is: How much money could this make me?
But what I should be thinking is: How much money is this going to cost me?
If you did go for the new shiny object, it pulls you away from what you’re currently doing that’s working and making you money.
Instead of taking your money and jumping into something new, INVEST IS BACK INTO WHAT’S ALREADY WORKING IN YOUR BUSINESS…
…into what you’re already GOOD at.
You really need to evaluate the risk/reward/opportunity to determine if the shiny object is worth it or not.
Stay focused on the simple, basic things in your business…the things that are working now and making you the fastest and easiest and most money possible.
Look, this is a sobering concept, even for me.
Let’s take this challenge together, shall we?
LET’S JUST STAY FOCUSED.
Cause focus will make you rich. 🙂