So, a student of mine was asking my advice about how he could move his business forward.
See, he works nights and sleeps during the day. In his mind, there was no available time to work on his business.
Sure, that’s rough and I feel for him, but you can probably guess my response:
“How bad do you want it?”
Look, as far as I’m concerned, no matter what the issue or problem or obstacle is… if you want it bad enough, you can always find a way.
Don’t overcomplicate it.
There are 4 simple things you need to do for this business to work:
- Marketing
- Talking to sellers
- Making offers
- Following up
If you’re struggling, forget all the rest… and focus on those 4 tasks.
And like I told my student, if he can’t figure out a way to do those things, then he has to pay someone else to do them—if he wants to make it in this business.
So, we brainstormed… he could hire a direct mail company to market for him. Or, when he’s on break at 3:00am, he can hop on Zillow and Craigslist and send a few emails. Maybe he hires a VA…
There are always options. (It’s just that some are better than others. Quitting is not an option.)
Look, when I first got started in the industry, I was working 50–60-hour days at a J.O.B. and the only time I could talk to sellers was during my lunch break and on my drive home. So… that’s what I did!
Eventually, I hired a friend to work with me. I did the marketing and he followed up with the leads. Then, we had a bunch of deals we needed to sell. So, I found a Realtor to work with and she found tenant-buyers for us.
I hired people to do what I couldn’t.
And BTW – follow up is SO important because half of your deals will come from follow up. HALF!
Don’t have time for that? Hire someone!
Get this…
I know a college student who’s making it work… he has no money for real marketing campaigns, so he makes bandit signs and posts ads on Craigslist. When he gets deals, he uses a contract template from Office Depot… and is making $15,000 on deals!
I kid you not.
Then, he’s super smart—he takes some of his profits and re-invests it into marketing and coaching.
He. Is. Getting. It. Done.
Important: Please make sure your attorney reviews any contracts, agreements, and documents, so you’re protected.
Look, don’t take no for an answer…
Get creative to push yourself forward…
Bottom line: If you want it bad enough, you’ll do whatever it takes.
