Dig the well before you’re thirsty…
What’s that supposed to mean?
Well, it’s yet another concept that I took away from a Mastermind group I attended. (If you’re not in a Mastermind, you should be! I am ALWAYS learning something new in my groups.)
Stay with me here…
The reason that admonition resonated with me is because I was guilty of this early on in my investing business…
I was guilty of starting out right—but I wasn’t finishing well. 🙁
I did great in ramping up my marketing… but then I’d get a few deals, and I got busy with those deals…
I got comfortable with the incoming cash but got lazy in the process and slacked off on my marketing.
That’s bad news.
All of a sudden I woke up and my well was dry. But I needed money—I was thirsty, but my pipeline was empty. I had no new leads coming in.
No leads = no deals.
Does that impactful saying make sense now?
See, I was thirsty, but then I was forced to re-dig the wells. Not a good situation.
Learn to dig the right way.
The right way is consistent and constant marketing.
You have to market consistently to make sure you have constant leads coming in.
Dig the well before you’re thirsty. Do as much marketing as you can now BEFORE you need it.
Don’t wait until you’re desperate.
Keep your pipeline full.
Being proactive is the #1 key to getting what you want.
