Follow these 2 rules

I’ve got a quick and dirty tip for you today. Actually, 2 quick and dirty tips…

So, my friend Matt Theriault created the Lead Generation Commandments. Matt’s a great teacher and I like his materials.

There are 6 of these commandments. All of them are good, but I want to focus on 2 in particular…

Lead Generation Commandment #1: “Don’t buy—shop.” 

I LOVE this! And I’ve certainly talked about this before… it’s what I teach my students and coaching clients.

This means, don’t fall into the trap of becoming the desperate motivated buyer. Your position is to have a shopping mindset—you’ve got money burning a hole in your pocket. You want the seller to explain to you why you should buy their house. They need to sell you on their house. Not the other way around.

This also plays into something else I teach: buyers list first. Meaning—get a solid buyers list and ask those buyers what kinds of properties they want… then go shop for those deals. 

That way is sooo much easier than bringing random deals to buyers when you have no idea if they’d be interested in them. 

Bottom line: Find out what your buyers want, shop for those deals with a shopping mindset when talking with the sellers. 

Okay… the other one commandment that really rings true with me is: 

Lead Generation Commandment #2: “Automate what you can and outsource the rest.” 

Yassss to this! This has been my mantra for many years. And this is the reason why my business can literally run itself while I’m away.

Don’t ask “how,” ask “who”? It’s not: “How can I do this?” It’s: “Who can do this for me?”

Don’t think you need to fix your weaknesses… outsource those tasks to a VA or local personal assistant.

Automate as much as you can. And whatever you can’t automate, delegate.

That’s it, quick and dirty. Shop and automate. Done and done.

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