So, I was discussing the subject of staying focused with my St. Louis Mastermind group recently…
I’ve even talked about this in previous emails, but it’s worth bringing up again.
Obviously, everyone in my Mastermind group is an entrepreneur, and if you’re reading this, you are too.
And as entrepreneurs, we suffer with a kind of blessing/curse—in that we become successful in one thing, and then we’re tempted to run off and try out the next opportunity that comes our way.
The thing is, the opportunities do look good and could probably make us money, so the struggle—for me included—is staying focused.
See, we can only do 1 or 2 things really well. Do more than that and our work becomes subpar and stuff doesn’t get done. :-/
Look, I get it…
It may seem that some investors have a multitude of things going on (and you think, ‘I can do that!’), but if you take a closer look, you’ll probably notice they are centered on one core goal. And, add to that the fact that, much of what they do is likely systemized and automated.
Bottom line is: stop jumping from one shiny object to the next.
To do that, you’ve got to find your sweet spot, which is a combo of 3 things:
- You’re working with buyers who are your ideal customers
- The service you’re providing is unique
- Your business is systematized and automated
When you focus on this combo of things, you’ll be successful in your REI business.
I mean, I’m crushing it because of those.
So, for me in my real estate investing business, here’s what this looks like:
- I look for out-of-state cash buyers who are buying turnkey rentals in other states—that’s my ideal customer
- The unique service I provide my cash buyers is that I act as a liaison to connect them with trusted people they’ll need to work with for that turnkey rental: property managers, contractors, etc.
- My experienced team automates all my marketing. (Marketing done for me in spite of me.)
Look, I struggle with staying focused, too. It can affect all of us.
Think about this…
If you lay out on the beach for a while, you might get a tan or even a sunburn. But when you take a magnifying glass and focus the sun’s rays on one spot, you can start a fire. (I just blew your mind, right? Now it makes so much sense, doesn’t it!?)
To help you better understand how important this concept of focus is, I’m recommending a few books about this topic that really resonated with me:
Remember: Focus is powerful.