Do you know one of the things I really love about real estate investing?
The flexibility it gives me. To set my own ‘hours,’ have my own team, work from just about anywhere I want, spend more time with my kids…
Do you know what I hear most often about what people don’t like about our industry?
It’s overwhelming.
Look, I get it – analysis paralysis – you can get overwhelmed looking at and thinking about everything you have to do to be a successful investor.
So, I’d like to offer you 2 helpful ideas:
- Find someone who is successful in this business and imitate them. Do what they do.
- Stick to the basics and do one step at a time.
#1 is pretty straightforward, right?
So let me explain #2…
First of all, we are not investors, we are marketers.
We are in the marketing business.
So that means your first step is do some marketing.
And sure, there are a lot of steps in the investing process, but I don’t want you even thinking about steps 7 or 8 until you’ve done step 1.
Ponder this: What are your fastest paths to cash?
The answer is marketing.
You need to create a simple marketing plan – maybe it’s postcards, yellow letters or Craigslist. Just do the 1 or 2 things you need to do – today – to start that marketing.
Don’t worry about a team or a VA or Podio or an LLC… yet.
Step 1 is marketing – and then you’ll go from there.
Follow the 3 Ss: Simple, System, Scale
- Start really simple (basic marketing)
- Build a system around that simple thing
- Then delegate and scale it
That’s the basics of investing. So, be brilliant at the basics. (I even wrote book about this very basic topic!)
Look, I see students and newbies getting stuck in a tough pattern… they take course after course and webinars and seminars…
It’s the “Ready… Aim… Aim… Aim… Aim…” paradox. :-/
You need to remember that marketing is #1 and you’ll do one step at a time. Then push yourself to take action.
Ready, Fire, Aim!
Of course you’ll make mistakes! We all do. Have a mentor or coach to help guide you and know that every mistake is an opportunity to learn and grow.
Fail forward fast!
You can't steer a parked car.
Just focus on step 1…
Right now, today, create a simple marketing plan… pick just 1 or 2 ways to market at first, to get that wheel turning with a simple system… then you’ll scale.
You can only eat an elephant one bite at a time. Focus on the first bite, then the next bite…
Now chomp down on that first bite: marketing
