Everything else is stupid

Everything else is stupid. 

Bold statement, right? What does that even mean?

Well, here’s some context…

I’ve noticed with many of my students and clients that they get distracted and sidetracked by stupid stuff. It’s so tempting to fall into a trap of focusing on the unimportant — getting stuck putting out fires, checking your email, checking Facebook messenger, even looking into your Facebook ads.

It’s easy to lose track of what’s most important in your business.

And one of the important things is knowing your numbers. If you don’t know your numbers, you don’t have a real business. 

And it’s not just your profits. It’s your taxes, your overhead and operating expenses, your direct mail numbers, payroll for VAs. Schedule a meeting once a week or even once a month with your accountant or bookkeeper to look at the numbers… see how much is coming in, how much is going out.

What are 2 other really important things to focus on? Marketing and making offers. Everything else is stupid. 

If you want to make a lot of money, grow your business, dominate your market… if you want to do more deals — make offers

You should not be playing around in Podio or messing with your website or deciding what your DM postcards should say.

Make offers.

That’s all that you need to do. Everything else is stupid. 

You know this saying: The 3 most important rules of real estate are: location, location, location. 

Well, the 3 most important rules of real estate investing are: make offers, make offers, make offers. That’s it.

  • How many offers have you made today? 
  • How many offers have you made in the past week and the past month? 
  • How many follow-up offers are you making after your initial offer? 

You can’t just make 1 offer, and then forget it and move on. You’ve got to make multiple offers to sellers by following up with them regularly. And if you can’t do it, get somebody else who can.

Same with the marketing numbers, hire a VA to track:

  • how much marketing is going out
  • how many leads are coming in
  • how many sellers are being talked to
  • how many offers are being made

Your VA should be doing 3 things:

  1. Managing the marketing
  2. Updating your CRM and tracking your KPIs — your cost per lead, the number of leads on average per contract, average profit per deal, average cost per lead, per marketing channel, etc.
  3. Following up

If you can follow up too, great. If not, you should only focus on making offers — everything else is stupid. 

Stop wasting your time. Make offers every day. 

Think about the difference it would make in your business if you were talking to 5 sellers a day and you made an offer to every single seller you talk to. Even if they said they didn’t want to sell, send them an offer in the mail anyway.

Bottom line: Your VAs, local assistants and accountant do all the rest. 

You should make an offer to every lead you get. 

Everything else is stupid. 

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