Do what Richard Branson does.

Today, I want to talk to you about something I love: creating systems.

BUT!

As important as systems are, we also shouldn’t be worrying about getting bogged down in details of those systems. 

So, I recognize that some people aren’t comfortable with computers — technically-challenged if you will — and there might be a learning curve with any new software system. 

And while it’s important to learn the system, you need to remember that your highest and best use of your time is talking to sellers, making offers, and following up. Period.

Look, stop asking how and start asking who. Who can do all the computer tech stuff for you? Find someone to do it for you — like a VA or local assistant.

Create a marketing plan, which your VA can then take over too. Because you need to spend your time on the phone talking to sellers, making offers, and following up. 

Without that, you’re not going to make any money in the business. That’s how the money is made — with those 3 things: talking to sellers, making offers, and following up. 

And know this: Once you start making money, reinvest at least 25% of it back into your business, which will allow you to scale it. If you make $10,000 this month, don’t spend all $10,000 the next month on marketing — that’s not a productive strategy.

Look, there’s a reason why when I coach clients and mentor students that I set up their marketing and their systems — so they can focus on the 3 things, which will give them the quickest success possible. 

You’ve got to remember that being in the system is not where the money is made. That’s a $5 an hour activity. 

I’ve even seen it where some people who are strong in technology will actually get distracted from what’s really important, which are the 3 things that make them money. They like working in the CRM and they lose time, which should be directed at the 3 things.

Do you think Richard Branson logs into his CRM and looks up leads? Do you think he knows how to log into QuickBooks? No, he doesn’t. He hires the best people. He’s focused on what’s the most important thing, which for him is building his company and hiring great people. 

So, as soon as you can, hire a good virtual assistant. Sometimes, the best automation you can get is a good VA. You can hire a really good full-time dedicated VA from $500 to $1,000 a month. 

If you think you can’t afford that… flip it. You can’t afford not to have one because that VA can do the marketing, update your CRM, even create the standard operating procedures for you. 

As far as training them goes — create a brief video that walks them through how to do all those things, and then they’re good to go.

Your VA needs to be focused on 3 things:

  1. Your marketing: making sure it’s going out and tracking the numbers
  2. Updating your CRM: making sure it’s current with the latest numbers and info
  3. Following up: includes sending offers, emails, text messages, Sly broadcasts, direct mail letters

Your VA does those things, and you don’t have to worry about doing it, or even understanding exactly how it all works or gets done. (Though following up truly is where the deals come from, so it should be all hands on deck with that, including you.)

Here’s another great idea for training VAs: Let’s say you’re getting into land deals. Well, buy a course from a credible investor, like Jack Bosch, and have your VA go through the training and videos, and then they can take action without you needing to do anything. Genius, right?!

Right now, today, you need to Richard Branson your business. 🙂

The sooner you start, the sooner deals and profits come your way. So get to it.

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