So, you’ve probably heard me talk about these 2 books:

  • The One Thing by Gary Keller and Jay Papasan
  • The Pumpkin Plan by Mike Michalowicz

These are 2 of my favorite books… they talk about setting priorities and staying focused. 

Now, have you heard about the Disney Dream Board?

So, back in the ‘50s, Walt Disney took a big piece of paper and wrote out all the things he wanted to do. It was like a big vision board.

What’s amazing is that he fulfilled almost all of it.

What does this have to do with the 2 books I mentioned?

Well, here’s what you need to do… create your vision board. I know, I know—it’s not for everyone, but stay with me because this concept is pretty powerful…

From your vision board, you’ll identify your 1 goal for the year. Just 1! 

The 1 goal… that if you accomplish it, would make everything for your business easier/better… 

Now see where the books come in? Being hyper-focused—and setting priorities, keep reading…

Now, beat down that 1 goal into 3 priorities. In other words, you have to accomplish those 3 priorities to accomplish that 1 goal.

But! You can only focus on 1 priority at a time. So, you can’t do the 2nd priority until you’ve done the 1st.

Here’s what’s really cool… 

Take the piece of paper you wrote those 3 priorities on and turn it sideways—it becomes an organized chart. Meaning, you would hire 3 people to do those 3 things for you…

Know what that is?

That’s called building business

…a business that doesn’t need your direct involvement in order to succeed. 


You hire empire builders, and then you have a business that runs without you. And you empower those people to then hire people under them… 

And that’s how you create a large, successful, lasting business.

Think BIG.

I’m telling you, these concepts made my brain explode—in a great way. 

How’s about you take the steps to start building your own REI empire today? 

Oh, and make sure you read those 2 books. 🙂

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