Automation is the answer

Those of you who have followed my emails or podcast episodes for any time at all, know that I LOVE systems and automation… 

I often talk about the 3 S’s:

  • Simple
  • Systems 
  • Scale

Basically—keep things simple with great systems so you can scale your business.

Don’t overcomplicate this.

And, you’ve also probably heard me say that the 3 important facets of running your business are:

  • Marketing
  • Automation
  • Delegation

So, here’s what I do…

Marketing is a BIG beast, right?

Well, remember the 3 S’s and keep it simple by breaking it down… focus on creating a system for one marketing strategy at a time.

I’ll give you a couple quick “Cliff Notes” examples…

Let’s say you want to mail yellow letters to rentals on Zillow.

So, I’d walk through those steps of creating my list for that type of direct mail campaign, narrowing it down by zip code and the types of houses (# of bedrooms/bathrooms), etc. And once I have my list, I’d need to get the letters printed and mailed.

Of course, there are some steps in between those tasks, but here’s my point…

After I have that system of steps in place, I’ll record myself going through all the steps that are needed (I like using Screencastomatic.com to make videos)… and I share that video with my VAs.

And guess what? 

That’s delegation.

And even better… we can begin to scale. Because of delegation, the marketing will be getting done, as I like to say—for me, in spite of me.

Now that you have a system in place, you can do more and different marketing campaigns—perhaps in other zip codes or to different lists.

Then, you can have multiple campaigns going at one time and you didn’t have to do the day-to-day tasks—your VAs did.

And now, your lead pipeline is always filled. 🙂

The first thing you should automate and delegate is your marketing.

Here’s something else I’ve automated… 

I recorded myself walking through the steps of how I find the types of properties I’m interested in on the MLS (on the market at least 90 days, 3 bedrooms, 1,500 sq. ft., etc.), and then how email offers to the listing agents…

Now, my VAs email 50–100 offers a day to Realtors.

See, that’s yet another system I’ve created and basically outsourced.

2 super-important things to remember:

  • ALWAYS track your campaign results so you know what’s working and what isn’t.
  • Don’t overload your VAs with too many systems to carry out; it can overwhelm them and then nothing gets done.

BTW—great software for automation and systems that I like using: Podio and FreedomSoft. 

Okay, you definitely have some awesome actionable ideas. 

So… take action.

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